![]() On Monday, the Times acquired The Wirecutter in an all-cash deal for more than $30 million. No one at the paper opposed the deal, French said, and many of the most enthusiastic proponents of the deal came from the newsroom - including executive editor Dean Baquet and Food editor Sam Sifton. I want to work with you.’ For me, it was love at first sight,” French recalled.įrench made his case to an executive committee at the Times, which supported the idea. ![]() “The first day I ever met him, after spending an hour or two with him, I was like, ‘We should buy you. French came away from the meeting convinced that the Times should buy The Wirecutter. Will Bardeen, the Times’ head of strategy, helped set up a meeting between French and Brian Lam, the founder of The Wirecutter. The cut varies from about two to 12 percent, depending on the product. ![]() The site, and its sister site The Sweethome, generate revenue through affiliate links when a reader clicks a link to purchase a product that the site recommends and then makes a purchase, The Wirecutter gets a cut of the sale. The Wirecutter is a well-respected product recommendations site, founded by former Gizmodo editor Brian Lam as part of The Awl network in 2011. ![]()
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